Kettle Brand joins the air fryer revolution
Air fryers are all the rage, with demand rocketing by 3,000% over the past year.
The gadget uses hot air rather than oil, meaning it offers a healthier alternative to deep-fat frying, but still imparting that essential crisp ‘fried’ finish.
Actually introduced in 2010, the challenges of the past year has seen demand for the appliance rise by 3,000% – amassing over 6.6bn+ views on Tik Tok – as consumers grapple with soaring energy costs.
The future of the potato chip category?
It’s not surprising the concept would eventually be adopted by the commercial snacking sector, and it was the pioneer of kettle-cooked chips to take the first step.
Kettle Brand is again shaking up the snacking sector, this time with a patent-pending tech that is arguably the future of the potato chip category.
The Campbell Snacks-owned brand has unveiled the first-to-market range of Air Fried Chips, available in three flavours: Sea Salt & Vinegar, Jalapeno and Himalayan Salt.
According to Kettle Brand, the technology includes a kettle-cook and air-finish, delivering a light and crispy texture with 30% less fat than the original versions.
Something no one else is offering right now
“In addition to the natural promise we make with every batch of Kettle Brand chips, we’re proud to be the first air-fried chip,” said Janda Lukin, chief marketing officer of Campbell Snacks.
“An air-fried finish is something no one else is offering right now, giving our chips a unique light and crispy crunch to go with their signature bold flavour.”
Like the other variants under the brand, the Air Fried Chips are made with non-GMO ingredients (Kettle Brand was the first potato chip verified as non-GMO and currently boasts the most flavours in the potato chip category).
Kettle Brand Air Fried Chips are rolling out in retail across the US for an RRP of $4.79 for a 6.5oz bag.