Two Magpies Baker hatches its first 'mini me'

The new café – which opened at the end of January – is a little different to its standard cafes and bakeries, with a smaller format especially targeting the time-poor commuter who just wants to grab a handmade bake and quick coffee for on-the-go.

The ‘mini me’ offers just 10 covers and will focus on pushing takeaway sales. It’s the first in what the Group hopes will be a concept it can roll out across the region.

Change in consumer behaviour

According to Yasmin Wyatt, Two Magpies’ operations director, the Group has witnessed a change in people’s preferences since the bakery opened it first location more than a decade ago.

“Since opening in Southwold over 10 years ago, we have brought Two Magpies Bakery to towns and villages across East Anglia

“We have developed a strong identity for delivering beautiful handmade treats, using only the best ingredients, while offering great customer service,” she said.

Back to on-the-go

“Our amazing team will now deliver this same expertise and passion at the new Beccles site, with a similar selection of delicious bakes, hand-laminated pastries, sourdough bread and coffee, but all available to takeaway.”

She added, “There is now a growing demand for great-tasting coffee and treats to go, particularly in these tourist hotspots. We hope the Mini Magpie concept is something we can roll out to other towns in the future.”

The opening of the Beccles site means the creation of new jobs – many of which the bakery is still seeking to fill. Two Magpies currently employs a team of over 200 bakers, pastry chefs and baristas across its seven sites in Southwold, Aldeburgh, Darsham, Woodbridge, Norwich, Blakeney and Holt.