The UK manufacturer of bread, pastry, cake and confectionery ingredients is going Direct to Consumer (DTC) for the first time with its Ta-Da! baking mix range.
Distilling 115 years of professional baking knowledge into six fool-proof mixes, Ta-Da! makes it easy for anyone to bake at home, regardless of their skill.
From Chocolate Brownie to Triple Seed Bread, Vanilla Cake, White Bread, Pizza Base and Chocolate Cake Mixes, the Ta Da! range takes the stress out of home baking, so everyone can enjoy making something special, quickly and easily.
“There’s something comforting and joyful about whipping up yummy treats to share with loved ones (or even to enjoy on your own!),” said Michael Schofield, marketing manager of British Bakels.
“However, baking from scratch can feel intimidating as it needs time, multiple ingredients, the right equipment, accurate measurements and a bit of skill and experience.
“As specialists in what we do, we’re sharing our expertise and fool-proof mixes with home bakers across the nation to take out the stress and make it easy for everyone to create joyous Ta-Da! moments, baked into memories. Whether it’s your first bake or your hundredth, Ta-Da! has the right mix for everyone.”
Just add water to the Brownie Mix to make 12 gooey choc chip brownies. The Cake Mix creates a two-tiered cake or 15 chocolate muffins. Both mixes use Rainforest Alliance certified cocoa.
The Pizza Base Mix produces an authentic sourdough base, while the Bread Mix is high in fibre and can be made into two loaves or 12 rolls.
The mixes need minimal kitchen equipment - usually little more than a measuring jug, tin and a mixing bowl. All the mixes are suitable for vegetarians, and some are suitable for vegans.
“The Ta-Da! launch takes us into an exciting new area, selling Direct to Consumer, but it’s not a completely new approach for us,“ added Schofield
“Our core business model has always been to innovate and develop products to meet consumer and customer needs. We’re experts in producing high-quality ingredients, and we know consumers of all skill levels.
“As the cost of living continues to rise, many consumers will also be switching out-of-home dining for in-home activities they can enjoy with family and friends. The Ta-Da! range captures this market and gives us the opportunity to share the joy of baking with as many people as possible.”
The Mixes are available on a dedicated website, along with recipes, hints and tips. Each mix retails at £3.50 and is packed in recyclable paper packaging. Consumers can also subscribe to receive regular deliveries of the mixes.