Kellogg’s Cheez-It invites fans to share the holiday spirit to win backstage rendezvous with Backstreet Boys

By Gill Hyslop

- Last updated on GMT

Fans are invited to share their 'cheeziest' snaps to win an exclusive backstage pass to meet the Backstreet Boys. Pic: Kellogg's
Fans are invited to share their 'cheeziest' snaps to win an exclusive backstage pass to meet the Backstreet Boys. Pic: Kellogg's

Related tags Kellogg company Cheeze-It Backstreet Boys iHeartRadio Jingle Ball

The Kellogg’s cracker brand has partnered with iHeartRadio to send one lucky winner to this year's Y100’s Jingle Ball in Miami for the ultimate experience: an epic backstage invite to meet the Backstreet Boys.

To win the V.I.Cheez experience, fans need to share their cheesiest holiday snaps – including throwback photos and festive attire – on Instagram with the hashtag #CheezySnapsSweepstakes, or submit them on iHeartRadio’s dedicated site.

One entry will be randomly selected to win the backstage experience with the Backstreet Boys, along with a printed holiday snap to the winner’s mailing list.

Backstreet Boys
Backstreet Boys

Holiday greetings

“For generations, holiday cards have helped spread the holiday spirit to friends and family near and far,” ​said Erin Storm, senior marketing director of Cheez-It.

“As this timeless tradition has taken on a nostalgic cheezy twist, it is the perfect trend for our thin, crispy, baked with 100% real cheese crackers to join in and help bring out fans' cheezy side, and what better way to do it than at the holiday event of the year, the iHeartRadio Jingle Ball, with the Backstreet Boys?"

To spread cheer to even more families – more timeous than ever in this financially-challenging environment – Cheez-It is hosting a Cheezy Snaps Studio at all 11 iHeartRadio Jingle Ball tour stops, offering free holiday photo sessions. Featuring a 90's inspired backdrop and holiday photo props, the Cheezy Snaps Studio sets the stage for memorable holiday snaps.

The media company’s annual iHeartRadio Jingle Ball Tour Presented by Capital One is this year being held in New York on 9 December, and will be broadcast live across the US on all iHeartRadio CHR stations.

This year’s spectacular music event captures the holiday spirit, with performances by Dua Lipa, Backstreet Boys, Lizzo, Jack Harlow, Sam Smith, Pitbull, Black Eyed Peas and Demi Lovato, among others. The 2022 iHeartRadio Jingle Ball Tour will stop in Dallas/Ft. Worth; Los Angeles; Chicago; Detroit; New York; Boston; Philadelphia; Washington, D.C.; Atlanta; Tampa and Miami/Ft. Lauderdale.

“Every year, our iHeartRadio Jingle Ball lineup is one of the most anticipated announcements,”​ said Tom Poleman, chief programming officer for iHeartMedia.

“We’re particularly excited about who’s playing this year. This is the show that represents the best pop music of the year, all brought together on one stage. We look forward to celebrating the holiday season with music fans across the country.”


A Very Backstreet Christmas

“The holidays are meaningful times for us, especially this year after releasing our first Christmas album A Very Backstreet Christmas,” ​said the Backstreet Boys.

“So, spreading the joy this season with iHeartRadio and Cheez-It Snap'd is an exciting partnership, and we can't wait to celebrate the holiday with our fans." 

Entry to #CheezySnapsSweepstakes closes on 4 December. Follow @CheezIt on Instagram, Facebook and TikTok, and share your ‘cheeziest’ holiday snaps.

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