Clean Oil Crew enlists new members, ramps up message that its ‘cool to be clean’

By Gill Hyslop

- Last updated on GMT

The founding members of the Clean Oil Crew. Pic: Clean Oil Crew
The founding members of the Clean Oil Crew. Pic: Clean Oil Crew

Related tags Edible oils Sustainability Clean label RIND Snacks LesserEvil Primal Kitchen better for you Clean Oil Crew

In March, Rind Snacks, LesserEvil, Primal Kitchen, A Dozen Cousins and Cappello’s formed the coalition to promote cleaner, more sustainable cooking oils to empower consumers to make better-for-you choices. The collaboration recently enlisted Brad’s Plant Based, Daily Crunch, Dalci, Jackson’s and Elavi and is stepping up its message at Natural Products Expo East.

According to the coalition’s website, these brands have already made a conscious effort to keep industrial oils out of their products by using cleaner oils like butter, ghee, olive, avocado, coconut and nut oils.

After a successful launch earlier this year at Expo West and a direct-to-consumer limited edition starter pack, the Clean Oil Crew is taking a stronger stand on the conversation at Expo East (28 September-1 October) with a new logo that provides an identifiable stamp for consumers to instantly recognise products made with better-for-you oils.

We have been conscious about the ingredients we use since day one because we define better-for-you as minimal processing – just like you would make it at home,”​ said Charles Coristine, CEO of LesserEvil.

“Vegetable and seed oils ​are becoming more and more common in our natural food world, which is why we called upon A Dozen Cousins, Cappello’s, Primal Kitchen and Rind Snacks to help us educate consumers about the processing of clean oils and the benefits of these oils to human health.

“We want everyone to join us and redefine what it means to be a clean brand and conscious consumer.”

LesserEvil produces organic popcorn, puffs, grain-free snacks and cookies; Rind is a brand of dried fruit products featuring the peel, which packs in more nutrition and reduces food waste;​ A Dozen Cousins offers ready-to-eat products inspired by Creole, Caribbean and Latin American recipes; Cappello’s makes grain-free pasta, frozen pizza and vegan cookie dough made with almond flour; and Primal Kitchen creates condiments, sauces, cooking oils and pantry staples that are free from dairy, gluten, grain, refined sugar and soy.

Furthering awareness

Oil drop BlackJack 3D - Copy
Pic: GettyImages/BlackJack 3D

“We are thrilled to expand our Clean Oil Crew coalition, furthering awareness and education around the importance of products using good fats, over seed, vegetable, and processed oils,”​ said Coristine.

New partners include Brad’s Plant Based produces veggie chips, veggie Keto crisps, crispy kale and snackable salads; Daily Crunch makes sprouted nut products, Dalci’s gut-healthy and gluten-free brownies and blondies are made with non-GMO fair trade chocolate, almond butter and avocado oil; Jackson’s is a brand of sweet potato snacks; and Elavi offers collagen-boosted bars and superfood nut butters.

The new logo features a coconut, oil branch, and avocado, united by a circle and encapsulating the phrase ‘cool to be clean’.

Clean Oil Crew logo

“As we look to the future, we want our seal to be a clear identifier that a product is adhering to our team’s guidelines and following the use of clean oils," ​said Coristine.

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