Bimbo UK appoints Hovis alum as head of retail

By Gill Hyslop

- Last updated on GMT

Steve Jones has been appointed to head the retail sales and category team at Bimbo UK. Pic: Bimbo UK
Steve Jones has been appointed to head the retail sales and category team at Bimbo UK. Pic: Bimbo UK

Related tags Grupo bimbo Bimbo UK

The UK arm of the Mexican bakery conglomerate - and world's biggest bakery manufacturer - has appointed Steve Jones as head of Retail to further drive the growth of Bimbo in the UK.

Jones’ remit is to oversee customer relationships across all retail channels – including UK supermarkets, discounters and the convenience channel.

He joins the team at a crucial time – Bimbo’s popularity is at an all-time high​ and the UK company is expanding its portfolio beyond bagels and viennoiserie to reflect the global brand offering.

Additionally, Jones’ leadership role will ensure focus on the company’s purpose to ‘Nourish a Better World’​ is implemented at every touch point – to ensure its balances quality products and happy associates, with emphasis on reducing its environmental impact.

Exciting times ahead

Jones has a long history in the bakery industry, bringing a wealth of more than 15 years knowledge and expertise to his latest role.

Prior to his role as business unit controller at Hovis Ltd, he spent 12 years at Allied Bakeries in a range of customer manager and controller roles across wholesale, foodservice and retail. During this time, he brought new branded concepts to market, as well as launching whole portfolios of customer-own label bakery.

“The opportunity to take my knowledge and experience into the world’s biggest bakery company was not only a logical step, but an incredibly exciting one,”​ said Jones.

“It is refreshing to be part of a business that puts its values at the heart of what it does and I’m proud to be part of a company that understands the importance of its employees and its impact on society.

“As I embed myself in the business, I’m committed to supporting the team to achieve their vision and work alongside them as we showcase what this global business can offer. There are some exciting times ahead”.

Jon Smythe, Bimbo UK’s Sales, Marketing & Supply Chain director, added, “With Steve’s reputation for delivery, passion for the industry and his enthusiasm for his new role, we’re excited he has joined Bimbo UK and we look forward to building an even stronger future together.”

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