Since its inception in 2004, the Grain Foods Foundation (GFF) has become trusted science-based source of grains nutrition information, building a respected arsenal of published and peer-reviewed nutrition research, as well as investing in partnerships with a diversity of experts in the field of nutritional science.
The science around grain food nutrition is GFF’s core objective; especially punting the enjoyment of grain-based products. By choosing grains, consumers are feeding their families the foods that serve as vehicles for even greater nutrition, especially when paired with other nutrient-dense foods.
The good news
The campaign comprises a website, digital assets and social media messaging to spread ‘the good news’ about combining whole and enriched grain foods, using fun and easy-to-follow mix and match scenarios, including:
- A checkerboard sandwich made with the consumer’s favourite filling between a slice of enriched white bread and another of whole wheat.
- A half/half pasta – half white and half whole-wheat – with a favoured sauce;
- A mixed rice medley – again, half white and half brown – paired with veggies of choice.
- A cereal contender for breakfast by mixing a ‘serious’ whole-grain cereal with a ‘fun’ enriched grain cereal, topped with milk and fruit.
Other delicious recipes include Apple Cheese Dijom Delight, Huevos Rancheros Burrito, Raisin Apple Mini Pizzas, Asian Ginger Turkey Burger, Vegetarian Ratatouille, Salmon Empanadas and Grandma’s Best Chocolate Chip Cookies, among others.
The suggestions are designed to inspire consumption of grains, as well as whole-plate combinations, that include carbohydrates, dietary fibre, B vitamins (thiamin, riboflavin, niacin, and folic acid), and minerals (iron, magnesium, and selenium).
Leading the way
The GFF has also partnered with other nutrition advocacy and education groups to get the message, nutrition tips and recipe swaps out to a larger audience.
“GFF wants to lead the way in sharing the message that increasing whole grain consumption does not demand diminishing enriched grain consumption,” said Erin Ball, GFF’s acting executive director.
“In fact, in recognising the nutrient contributions of both categories of grain foods, and then pairing them, consumers will be receiving the best in nutrition from our category.
“And to take it a step further, teaming grain foods with vegetables, fruits, low-fat protein, and dairy creates nutrient dense and often cost-conscious super meals. The opportunities are endless.”
Committed to nutrition education programming that is firmly rooted in science, GFF is a strong advocate for our members and a resource for consumers who want to learn more about the role of grains in a well-balanced eating pattern. GFF offers research-based and common sense information through comprehensive communications campaigns, conferences, webinars, research tools and social media.