The company said its LifeSpan Performance Paper, launched this week in Europe, is the first new product on its global AmFiber platform.
The new wrapper is a high-barrier, grease-resistant paper-based solution for the snacks and confectionery market.
With more than 80% paper fibre content and PVDC-free, Amcor’s latest material innovation is recyclable across most European countries, and allows brands to respond to growing consumer requests for paper-based packaging.
Noemi Bertolino, VP R&D for Amcor’s EMEA flexibles business, said: “LifeSpan Performance Paper is a unique paper-based solution that provides a high barrier, even in tropical conditions. Our customers have confirmed excellent performance on their packing lines, and a high barrier after processing, overcoming two common challenges when switching to paper.”
Research into consumer spending habits since 2020 shows a willingness to pay more for sustainable products, with European shoppers scoring paper as their preferred packaging for confectionery brands.
“This launch is the result of Amcor’s approach to material innovation. We aim to continually enhance the sustainability of packaging, while delivering the performance that brands require,” said Bertolino.
“Currently we’re in development for further applications of LifeSpan Performance Paper – such as coffee, spices, dried soups, and more.”
Amcor said that in keeping with best practices for more sustainable packaging, the innovation is free from PVDC or other materials considered to be problematic. The paper fibre is sourced from FSC-certified forests to ensure responsible management of renewable resources.