Hispanic snack producer’s brand refresh

By Gill Hyslop contact

- Last updated on GMT

Sopes, an unusually thick tortilla made from ground corn masa also known as pellizcadas, are a popular street food. Pic: Cacique Foods
Sopes, an unusually thick tortilla made from ground corn masa also known as pellizcadas, are a popular street food. Pic: Cacique Foods

Related tags: Cacique Foods, Hispanic and latino americans, chorizo

One of America’s leading Hispanic snack brands for the past five decades has changed its name to Cacique Foods LLC.

The family-owned California company is dedicated to producing authentic Hispanic snacks, including sopes, dips and salsas, chorizos, cheeses, creams, yoghurts and salsas.

The company said the refreshed name reflects its growth across a variety of food categories and eating occasions, while maintaining the core values it was founded upon.

The company is planning to expand its portfolio and distribution across the US to enable more Americans the opportunity to tuck into authentic Hispanic snacks. It also recently broke ground for a new $88m dairy processing facility in Amarillo, Texas, to enhance its national presence.

“It is with great pride that we announce Cacique Foods LLC, a name change that reflects how far this company has come since its humble beginnings of my father selling Queso Fresco door to door in Downtown Los Angeles,”​ said Gil de Cardenas, CEO, Cacique Foods LLC.

“It's been a privilege to watch my family’s company grow into a leading portfolio of products that families nationwide invite to their tables every day, and we look forward to always remaining true to the freshness and quality our consumers expect as we live into our new name.”

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