Upcycled barley startup partners with The Carbon Underground to give individuals the power to reverse climate change

By Gill Hyslop

- Last updated on GMT

Every individual everywhere in the world can join the movement to reverse climate change. Pic: GettyImages/Dirima
Every individual everywhere in the world can join the movement to reverse climate change. Pic: GettyImages/Dirima

Related tags EverGrain Upcycling Barley Fibre Protein The Carbon Underground Adopt-A-Meter Climate change Carbon Food ingredients europe

For every visitor to participate in a survey on sustainability at FiEurope 2021, EverGrain Ingredients has pledged to donate another metre of land to the climate-focused organisation’s Adopt-a-Meter initiative.

Food ingredients Europe (FiE) 2021 is taking place in Frankfurt, Germany, from 30 November to 2 December.

The Carbon Underground​ is an international outcomes-based organisation focused on creating the tools, alliances and opportunities to achieve scale on efforts proven to draw down carbon and mitigate the climate crisis.

Take the time to make a difference

Its Adopt-a-Meter programme​ was inspired by a UN report that over two billion people are extremely concerned about climate change and want to do something, but feel powerless as individuals to make a difference.

The project enables anyone, anywhere in the world, the opportunity to adopt a square meter of degraded soil for just $5 (or local equivalent) and the funds used to promote regenerative practices. To date, grants have already restored tens of millions of metres.

At the upcoming Fi Europe 2021, EverGrain will be showcasing​ The Carbon Underground’s Adopt-A-Meter initiative and will fund the restoration of 1,000 metres of land on behalf of attendees. Visitors to EverGrain’s booth will be invited to participate in a short survey on sustainability, and, in turn, the upcycled barley startup restore one metre for their time.

“It’s our responsibility to set the food industry on the most sustainable path forward, and this is one of many commitments that we’re making to contribute to the change that our planet so desperately needs,”​ said Jacqueline Hochreiter, EverGrain’s global director of Strategy & Sustainability.

“We are excited to expand our partnership with The Carbon Underground and other organizations fighting climate change in 2022 and beyond.”

Setting a new benchmark

The Anheuser-Busch InBev-backed company is also sampling fortified cookies and bread made with new barley fibre and protein ingredients that were developed to enable a new benchmark for limited water use, emissions and land use.

EverGrain engaged Netherlands-based Blonk Consultants to independently validate its assertion that it can enable protein and fibre ingredients with materially lower greenhouse gas emissions, land use, and water use when compared to most other conventional ingredients. EverGrain will be sharing this evidence to support its bold claim with Fi Europe attendees.

“People are talking, and what they’re saying is that they want plant-based options that taste better, are more nutritious, and that truly have a positive impact on the planet,”​ EverGrain’s CEO Greg Belt said.

“This was the impetus for EverGrain where, through our ingredients, we have come up with solutions that can improve the taste, sustainability, and nutrition of beverages, bakery and multiple other applications.”

EverGrain’s initiative echoes FiE’s own commitment to encourage change toward a more sustainable future, which is no longer just a trendy movement and has implications far beyond just an environmental impact.

“At Fi Europe, sustainability is increasingly important to our attendees and exhibitors, as well as to the market as a whole,”​ said the organisers.

“Not only are we committed to running our event in an environmentally and socially responsible way, we also want to go further and inspire the sustainable development of the industry we serve.”

This year’s event is powered entirely by renewable energy.

Upcycling barley

FiE 2021 is EverGrain’s first major trade show appearance since its launch in January 2021, created to upcycle barley into novel protein and fibre ingredients.

“Pushing the food and beverage industry to a more sustainable future is a mission that we cannot achieve alone,”​ said Hochreiter.

“Consumers have amplified the global conversation around food waste, and it’s time our industry did its part. EverGrain’s work in the sustainability arena is just getting started, and we encourage anyone wanting to join the movement to visit our booth.”

Related news

Show more

Related products

show more

Can your red beet ENDURE the heat?

Can your red beet ENDURE the heat?

Content provided by Givaudan | 22-May-2024 | Product Brochure

Endure Beetroot is patent pending vegan, kosher, and simple label red option with improved heat stability in cakes and other bakery applications that can...

Increasingly, sustainability is linked to value

Increasingly, sustainability is linked to value

Content provided by Corbion | 08-May-2024 | Insight Guide

Today, it’s not enough for products to be good for you. Consumers — especially Millennials and Gen Z-ers — not only want bakery products that are good...

Related suppliers

Follow us


View more