Lesaffre has been active in the Middle East and Central Asia region for more than three decades and today has five production plants in Turkey, Jordan and Egypt.
The company created Lesaffre Gulf FZE in 2017, and opened its first sales office in Dubai the same year.
The 400m2 Dubai Baking Centre has been designed to specifically tackle the emerging and unique market challenges of the region. It also gives the company greater proximity to customers of all profiles, from the artisan baker to the industrial baker, while the diversity of its Lesaffre Gulf team allows it to easily interact with international clients.
Its experts and technicians have a deep knowledge of the specificities of the region and have developed science-backed solutions for the use of yeast, sourdough, mixes, premixes and blends in local recipes such as flat breads, but also more continental offerings like sandwich bread, brioches and crusty breads and flat breads.
Clean label, healthy, tailormade
“To meet the specific expectations of our customers, our technicians are able to communicate in most of the languages spoken in the Gulf and the Middle East,” said Marine Durot, GM of Lesaffre Gulf FZE.
“In our Baking Centre in Dubai, we are able to meet all technical needs of our bakery customers and guide them in the development of their activity. We can work on tailormade solutions but also on clean label solutions or healthy bread projects.”
Lesaffre launched its Baking Center concept in 1974 to better meet the needs of bakery customers.
Today, the international network functions as a benchmark in terms of baking fermentation, along with providing services like market knowledge, innovation, formulation, sensory analysis, scientific support, technical assistance and training.
Every day, more than 300 baker technicians work as co-innovators with their customers to develop new bakery processes and products in real-time conditions.
The latest bolt-on – located in the Silicon Oasis of Dubai – was officially inaugurated in the presence of Lesaffre’s chairman Thibaut de Ladoucette and Flavie Paquay, regional director of the Agri-Food Affairs Department, Middle East, France & Dubai.