pladis gets green mission onto paper with fully recyclable caddies

By Gill Hyslop

- Last updated on GMT

Fully-recyclable, paper-based packaging is now housing Jacob's Mini Cheddars and Cheeselets. Pic: pladis
Fully-recyclable, paper-based packaging is now housing Jacob's Mini Cheddars and Cheeselets. Pic: pladis

Related tags pladis Jacob's recyclable packaging recycled paper fibre Sustainability Carbon emissions landfill

The Jacob’s maker has intrdouced 100% recyclable packaging made from recycled paper fibre for the brand’s biscuits, crackers and snacking caddies.

The move is aligned to the company’s mission to reduce its environmental impact by making all its packaging recyclable, reusable or compostable by 2025. By doing so, it claims it will save up to 600 tonnes of packaging from landfill every year.

Earlier this year, pladis also announced a wave of new measures to enhance the recyclability of packaging across its portfolio, including removing all problematic-to-recycle black plastic and PVDC film from the UK market. According to pladis, this move saves 80 million plastic trays from landfill every year.

Huge business priority

“The development of sustainable packaging solutions across our bestselling lines remains a huge business priority, and we’re thrilled to have gained further ground in reducing our environmental impact,”​ says Scott Snell, VP of Customer at pladis UK&I.

“As one of the UK’s largest snacking manufacturers, we know that any positive changes we make to the sustainable credentials of our packaging have the potential to make a real impact.”

The Jacob’s brand itself has already undergone a sustainability upgrade. Last year, Jacob’s Mini Cheddars were rolled out with new outer packaging that had a reduced height and board grade, which allowed pladis to remove trucks from the road, ultimately resulting in a 172 tonne annual reduction in CO2​ emissions.

The new fully-recyclable caddies use a paperboard end solution from Sonoco that is made from recycled paper fibre. This means that consumers will be able to dispose of all empty Jacob’s caddies via UK-wide kerb-side recycling collections, subject to the discretion of local councils.

“Our Jacob’s caddies are some of the most popular sharing snacking products in the market and the new, fully-recyclable paperboard containers will help us make a difference, giving shoppers peace of mind when disposing of the packaging in their household recycling bins,”​ added Snell.

pladis Xmas caddies
Jacob's Christmas 2021 caddies

The new caddies for Jacob’s Mini Cheddars and Jacob’s Cheeselets summer editions have already begun to roll out across the UK retail, wholesale and convenience channels. The range of festive caddies – including Jacob’s Mini Cheddars, Jacob’s Treeselets, Jacob’s Twiglets and Jacob’s Cracker Crisps – will follow in September.

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