News & Analysis on the Bakery and Snacks Industries
The demand for protein snacks has significantly increased over the past two years with FMCG Gurus insights showing a jump from 10% to 38% of European consumers admitting to veering toward that option when looking to quell a craving.
Not long after probiotics became the big buzzword, prebiotics became a thing. More recently, postbiotics have begun circulating – and are now slated to be the next mega trend.
The ‘snackification’ trend is at an all-time high with 25% of Americans confessing to snacking multiple times a day and 40% even admitting to replace a traditional sit-down meal with a snack.