UK food tech startup invites pig-loving bacon fans to pimp their snacks

By Gill Hyslop contact

- Last updated on GMT

No compromise necessary. Pic: Raging Pig
No compromise necessary. Pic: Raging Pig

Related tags: Raging Pig, Snacks, plant-based, Bacon, Meat substitutes

An uncompromising UK startup is poised to disrupt the plant-based snacks sector with a craveable bacon seasoning that consumers can use to pimp up their own snacks, while still keeping Porky as a pet.

According to Raging Pig, an estimated 1.5 billion pigs are slaughtered annually around the globe for food. There are very few who don’t love the smoky, salty hit of bacon, however, there are many more who stand against harming pigs, let along including them in their diet.

Raging Pig's Vegan Bacon Seasoning allows people to ‘baconify’ their snacks without bringing the living creatures into the equation.

It’s 100% plant-based seasoning is also targeted to capitalise on the trajectory growth of the alt. meat movement, projected to exceed $30bn in the US by 2026.

Created in collaboration with chef Viktor Lind, the seasoning contains no GMOs, preservatives, gluten and cholesterol, and comes in three variants: Original, Cheese and Chilli.

No compromise needed to ditch the bacon

“For me, the hardest part in transitioning to a plant-based diet was definitely getting off the bacon,”​ said Adam Mikkelsen, cofounder of Raging Pig.

“My tipping point came when I was visiting a farm with my dog. Selma and a pig named Lucy started to play together. Of course, I had been aware that bacon is made from pigs, but that experience solidified my decision to stop consuming pork bacon for good and put me on the path for finding a vegan-friendly solution.”

Raging Pig's vision goes beyond just pimping up snacks. A portion of every purchase of their Vegan Bacon Seasoning will be donated to Shelter Farm Sanctuary in an effort to save more pigs from slaughter.

However, to get its message – and the seasoning – out, it needs help from the consumer. Raging Pig has kicked off a fundraising campaign on Kickstarter​ and is inviting bacon fans to get involved. To date, it has attracted more than 500 backers pledging over £15,190, but there are still another five days to go (deadline is 22 June at 15h00 BST).

This project will only be funded if it reaches its goal, so it’s all or nothing. A copy of ‘The Raging Recipes Vol. 1’ (in print and digital), along with other Raging Pig swag, will be included with every reward.

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