Europastry demonstrates unstoppable spirit with new corporate identity

By Gill Hyslop contact

- Last updated on GMT

Europastry's values are reflected under the claim 'We are Bakers'. Pic: GettyImages/herraez
Europastry's values are reflected under the claim 'We are Bakers'. Pic: GettyImages/herraez

Related tags: Europastry, Bakers

The global bakery supplier has refreshed its corporate image by paying tribute to the profession that has sustained its success for more than 30 years.

Europastry has launched the ‘We are Bakers’ campaign to show its appreciation for the people who share the same profession, values and passion. The campaign zeroes in on a diverse group of bakers on five continents to highlight what makes the job not only a profession, but a way of life. The company has filmed a series of videos showcasing the lives of eight bakers from different parts of the world and their common thread.

Europastry’s story, itself, began in 1987 as a small family bakery with one purpose: to find a formula to freeze bread dough so it would keep all its qualities and deliver it fresh to the customer.

Since then, the company has continually innovated and adapted to the needs of society. Today, it counts more than 4,000 bakers among its workforce, operating 22 production plants in 70 countries. In 2019, Europastry topped €851m in turnover and launched more than 400 new products.

Proud of what we do

“One thing that has not changed in all this time is the way of understanding our profession, always with an eye on the future and another on the past, to keep in mind the roots and tradition of the profession that has been feeding the world for generations and making people's lives easier, healthier and happier,”​ said the company.

“We, the Bakers, go to bed every day proud of who we are and what we do.”

The company’s refreshed corporate image has been given a more modern feel, with fresh and closer lines that reflect its mainstay on innovation. Europastry has also launched a new website to connect bakers across the globe.

“Without our tireless work to always stay ahead of trends and offer the most innovative products, we would not be what we are,”​ said the company.

“Although with all these changes there is a big part of us that will remain intact: our values. We will continue to be brave, taking on challenges daily and betting on innovation.

“Because we are bakers and we share the same passion, the same way of understanding the world, and because, together, we are unstoppable,”​ it added.

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