Royal Zeelandia snaps up 94-year-old Belgian bakery specialist
According to Zeelandia, Wouters is well respected on the Belgian market as a manufacturer of premium raw materials for traditional bakers and has the potential to expand its footprint across the rest of Europe.
Wouters’ bakery activities formally become part of the Koninklijke Zeelandia Group on 1 May 2021, while Wouters’ oil & fats businesses were sold to Remia, a Dutch producer of margarine, tomato ketchup, salad dressings and sauces.
The acquisition of Wouters strengthens Zeelandia with several process technologies that complement well with its existing competences, which will enable it to further respond to the growing demand for innovation by bakeries of all sizes, from independent to industrial concerns.
Wouters and its brands will remain active on the Belgian market alongside Zeelandia.
Founded in 1900 by the Doeleman family, the Netherlands-headquartered Zeelandia today employs over 3,200 employees dedicated to developing products tailored to local tastes and needs in more than 100 countries.