Wilde shakes up the salty snack space again with premium pork chips

By Gill Hyslop contact

- Last updated on GMT

Wild Pork Chips come in four flavours and are being rolled out in Whole Foods this month. Pic: Wilde
Wild Pork Chips come in four flavours and are being rolled out in Whole Foods this month. Pic: Wilde

Related tags: Wilde Brands, Protein, Amino acid, keto, Gluten free products, grain free, Paleo

Wilde Brands – the snack producer that replaced the potato with chicken breast to make Wilde Chips – has introduced another first: chips made from pork raised without antibiotics.

It took Wilde four years to create its flagship Chicken Chips – launched in 2019 – created by veteran entrepreneur Jason Wright to provide ‘junk food for healthy people’. Now, the Colorado-based snack producer continues to disrupt the declining salty snack category with another new development.

Wild Pork Chips are made with pork, tapioca starch and dried egg whites, and have a thin and crispy texture. The better-for-you chips provide 10g of protein and contain 170 calories, 1g of sugar and 10g of fat per 20-chip serving, along with all nine essential amino acids.

They are keto-friendly and Paleo certified - as well as gluten- and grain-free - and come in four flavours: Golden Mustard BBQ, Sweet Chipotle, Black Pepper Bacon and Chili Lime Verde.

“Whole Foods pioneered the protein-based snack set, allowing consumers to find high-end pork rinds, egg white puffs and Wilde Chips in one area,”​ said Wright.

“This strategy has proven very effective, and large chains like Kroger and Sprouts are now developing their own protein-based sets. This presents an opportunity to grow the entire protein-based snack category for all players, and we believe our new Pork Chips will be a solid addition to the aisle.”

Wilde Pork Chips are available nationwide at Whole Foods Market stores and on the company’s website for a RRP of $4.99 per bag. The chips are slated to roll out into Sprouts Farmers Market stores in April.

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