Aspiring British bakers given a leg up to sell home bakes

By Gill Hyslop contact

- Last updated on GMT

Yummier's online marketplace enables consumers get their hands on indulgent home bakes. Pic: GettyImages/g-stockstudio
Yummier's online marketplace enables consumers get their hands on indulgent home bakes. Pic: GettyImages/g-stockstudio

Related tags: home baking, Yummier, coronavirus, ecommerce, Cakes, United kingdom, London

A new online marketplace has been launched to help British home bakers commercialise their handmade treats.

With the coronavirus driving the home baking trend, numerous amateur bakers are turning their hands to sell their homemade cakes and bakes. But many don’t have a clue as to where and how to start.

Enter Yummier, which connects home bakers with consumers in their area.

The marketplace is designed for bakers who are new to selling online, allowing them to start small, test the market and grow their business online.

According to the startup, the concept has already attracted several dozen independent bakers in the London area but it has plans to expand around the country as more bakers register.

The marketplace offers access to all types of freshly baked goods from talented home bakers and allows customers to find, order and securely pay for collection or delivery of products in their local area.

Making the experience sweeter

“At Yummier, we believe it should be simple for passionate home bakers and local customers to connect,”​ said Linda Ghodbani, founder of Yummier.

“Whether consumers are looking for an extra special birthday cake to just want to make a regular day a little sweeter, Yummier is here to make cakes – and the experience of ordering them – better.”

The website is easy-to-use – “to ensure a minimum of barriers for bakers” – ​and allows them to connect with more local customers, while also removing the hassle of managing orders and accepting payments. Yummier also facilitates local marketing to drive customers to their products.

On the other side of the coin, customers are guaranteed of freshness, as cakes and bakes are made to order and delivered immediately thereafter.

Related topics: Cakes & Pastries, Markets, COVID-19

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