Developed by Mondelez International’s innovation hub SnackFutures, the NoCOé proposition was designed to be kind to the planet but also good for consumers and their health.
The crackers are made from simple, authentic, organic and local ingredients like spelt flour, apple puree, hemp, pumpkin seeds and red quinoa, which also impart a great source of fibre and plant proteins.
Last year, SnackFutures piloted a ‘test and learn’ rollout of three aperitif cracker varieties in France.
According to the confectionery and snack giant, the aperitif occasion was chosen because it is a highly popular snacking occasion for millennials – the so-called climate generation. According to Benjamin Pflieger, SnackFutures Innovation and NoCOé brand lead, the younger generation of snackers are the real motivators in seeking out values and purposes in the brands they buy.
Mondelez tested the NoCOé crackers in 100 stores in Paris last year in three varieties – Sea Salt, Rosemary and Chili – and saw consistent growth over seven months. It is now getting ready to introduce an evolved line-up and scale up the brand across more distribution points.
BakeryandSnacks chats to Pflieger about the ground-breaking product.