Flavorchem aims to foster the ‘ultimate’ creative experience with new Innovation centre

By Gill Hyslop

- Last updated on GMT

Welcome! The entrance to Flavorchem's SRS Centre for Innovation. Pic: Flavorchem
Welcome! The entrance to Flavorchem's SRS Centre for Innovation. Pic: Flavorchem

Related tags Flavorchem Organic Colours Flavours innovation hub

Organic certified flavour and colour specialist Flavorchem has inaugurated its SRS Center for Taste Innovation in Illinois, designed to create a boutique customer experience to encourage innovation, collaboration and experimentation.

Every element of the creative space has been intentionally designed to deliver a premium sensory experience, from the building’s architectural design to the three guest suites equipped with workstations, mini bars and ultrachic Toto toilets (which provide the most intimate comforts).

Upon entering, customers are greeted by an open marketplace environment equipped with snack stations and a coffee bar, modelled after the trendy food halls found in urban centres around the world.

The 25,000 sq. ft. building also boasts an R&D kitchen; four specialised application centres; a dedicated pilot plant with HTST, UHT and aseptic processing and filling capabilities; and a sensory room for blind and controlled testing.

Situated on Flavorchem’s Downers Grove campus, the facility is named after the late Salvatore R. Sprovieri, who founded the company in 1971 with his brother Phil, who maintains an active leadership role.

“We have come a long way since making syrups in our family’s basement,”​ said Phil Sprovieri, VP of Sales of the privately held company.

“My brother would be proud.”

“Our goal was to create a space that would be a destination for clients. Customer experience was the focus of this project,”​ added Ross Sprovieri.

“We want our customers to be part of the product development process.”

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