Mondelēz takes consumer experience up a notch by letting them customise their Oreos

By Gill Hyslop contact

- Last updated on GMT

The possibilities are endless. Pic: Mondelēz
The possibilities are endless. Pic: Mondelēz

Related tags: Mondelez International, Oreos

The confectionery giant has unveiled an online platform that allows consumers to choose from a range of different features to unleash their playfulness and create their own pack of Oreos.

The OREOiD website site offers two levels of customisation: from ‘just the crème colour’ to ‘customise everything’.

The colour option runs through the gamut of the rainbow, including red, orange, yellow, green, blue, purple, pink, or white.

Once created, these cookies are available in 20 two-count packs for $2.50 each, five eight-count boxes for $8.95 each, or a box of 24 cookies for $19.95.

The ‘customise everything’ option adds dips – white or fudge – eight different sprinkles, a choice of packaging and the ability to add a photo or text.

Minimum orders of 20 one-count boxes, five four-count boxes, or a box with 12 or 24 cookies, ranging from $2.50 per box to $52.95 for the box of 24 cookies.

“The OREOiD platform provides the opportunity to combine the playfulness of our cookie and the imagination of our fans,”​ said Olympia Portale, Oreo brand manager.

“We’re so excited to unveil this new customised experience for our fans to engage with Oreo on a whole new level, just in time for the gift-giving season.”

Related topics: Snacks, Manufacturers

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