Do you have what it takes to disrupt the ageing process and participate in PepsiCo’s Greenhouse Accelerator class of ’21?

By Gill Hyslop

- Last updated on GMT

PepsiCo is on the lookout for breakthrough innovations and technologies that improve the ageing process through wellness and health management. Pic: GettyImages/Deagreez
PepsiCo is on the lookout for breakthrough innovations and technologies that improve the ageing process through wellness and health management. Pic: GettyImages/Deagreez
PepsiCo is again on the mission to root out startups that are poised to disrupt the way consumers eat, drink and live their lives – especially as they get older.

The snacking giant has opened applications for its fifth annual Greenhouse Accelerator programme.​ This year, the focus is on breakthrough innovations and technologies that improve the ageing process through wellness and health management.

“As the pandemic continues, PepsiCo is committed to growing promising innovations and technologies that help people live life with vitality,”​ said the company in a statement.

Ten exceptional startups or entrepreneurs will be chosen to participate in the six-month programme, which will gain them access to the company’s exhaustive resources, as well as its experts who will advise them on brand optimisation, research and product development, supply chain management, customer acquisition, distribution and much more.

Each of the 10 finalists will receive a $20,000 grant, but the cherry on the top is the $100,000 in funding that will be granted to one ground-breaking idea that stands out head and shoulders above the rest.

No time to waste

Deadline for submissions to participate in PepsiCo’s next Greenhouse Accelerator Programme is 9 December 2020. Finalists will be chosen in January.

Participants will be tasked to execute an initiative to demonstrate collaboration and tangible results. In March, they will share their initiative progress and present updates in a virtual event to the evaluation committee.

In June, PepsiCo will award one startup a $100,000 grant to boost its idea commercially.

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