The Protein Ball Co. – which revealed a brand refresh in September – is aggressively targeting the sports nutrition category and has teamed up with the gold medallist British athlete to promote its all-natural protein and vitamin balls to fitness enthusiasts.
Dame Kelly Holmes DBE won a gold medal for both the 800 metre and 1500 metre events at the 2004 Summer Olympics in Athens and still holds the records over the 600, 800 and 1000 metre distances.
She is also an ardent advocate of following a healthy diet where nutrition plays the central role. As such, the 100% natural, no added sugar protein and vitamin balls are a perfect fit, offering a clean protein and high fibre snack for fitness fans constantly on the go.
“We are delighted to be working with Dame Kelly Holmes, she is such an inspiration in the sports world and beyond, and a fantastic ambassador for healthy eating,” said Matt Hunt, founder of The Protein Ball Co.
“We approached Dame Kelly about working with us and she was delighted to get involved. It was really fun to work with her and film with her and she absolutely loved the flavours, particularly our Peanut Butter [variant].”