The best of both worlds: iba connects industry ahead of 2021 physical show with virtual pre-event

By Gill Hyslop

- Last updated on GMT

Connecting people online offers even more opportunities amid these unprecedented times. Pic: GettyImages/metamorworks
Connecting people online offers even more opportunities amid these unprecedented times. Pic: GettyImages/metamorworks

Related tags iba virtual event Bakery industry Confectionery industry BEMA

The International Bakery Exhibition (iba) is bringing the industry together online in February 2021 in response to the ongoing coronavirus pandemic that has restricted physical meeting opportunities.

The organisers are hosting iba.CONNECTING EXPERTS over three days (1-3 February) ahead of the physical show, scheduled for 24-28 October in Munich, Germany.

The basic concept: To fill the gap of business opportunities hampered by the pandemic; to renew old acquaintances and make new contacts; to share knowledge; and to showcase products ahead of the October show.

The new format will serve as a global meeting place and, with its digital premiere, will be primarily aimed at the process and packaging technology market segment.

Interactive virtual trade fair booths enable exhibitors to present their products, while allowing them to see in real time who the visitor is in order to initiate a personal dialogue via text, audio or video chat.

A multifaceted lecture programme has also been designed for attendees to receive business impulses that are now urgently needed – by means of moving images, high-quality content, and specialist talks

Setting the course for the year

“We are constantly in contact with our customers and are aware of the strong need for exchange and the necessity of reliable, successful discussion platforms. The new format will gather international industry experts in February, setting the course for customer interaction and leads that can network at the first industry meeting point of the year. It will satisfy their pent-up demand digitally and securely,”​ said Cathleen Kabashi, project manager of iba.CONNECTING EXPERTS.

“I cannot download such an experience with all its senses and emotions, but right now we can create a space for contacts to be made. This will have the chance to develop in the build-up to the on-site event.”

Michael Wippler, president of the Central Association of the German Bakery Trade, added, “iba is constantly evolving in its role as a market leader and trade fair for genuine innovations, new products, and premieres. We are always one step ahead and are looking forward to yet another innovation this yea. This exchange is to reaffirm our role as pioneers and to send an important message to the industry.”

iba 2021

When:​ 24-28 October 2021

Where:​ Fairground Munich, Germany

Opening times:​ Sunday-Wednesday 09h00-18h00; Thursday 09h30-17h00

While the pandemic may have knocked the world on its head, it has certainly brought to fore the  essential need to remain connected. Right now, going digital is the one thing that connects the industry, so the virtual format is welcomed by the partners of the fair.

“iba is a must-attend event for our global industry and iba.CONNECTING EXPERTS offers us even more opportunities amid these unprecedented times to create meaningful connections with new international partners and to conduct business,”​ said Kerwin Brown, CEO of Bakery Equipment Manufacturers & Allied (BEMA).

Click here​ for more information.

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