Noisy Snacks aims to make some noise on the high street

By Gill Hyslop contact

- Last updated on GMT

Noisy's Shake It to Wake It concept offers an experience for all the senses. Pic: Noisy Snacks
Noisy's Shake It to Wake It concept offers an experience for all the senses. Pic: Noisy Snacks

Related tags: Noisy Snacks, High street, vegan, Gluten-free, Protein, Fibre

Noisy Snacks has signed an agreement with Diverse Fine Food to be distributed in high-end food outlets across the UK.

Founded by Coca Cola and Red Bull alum Noel Allen in 2018, the better-for-you snacks are designed to engage all the senses with bold flavours and ‘noisy, explosive mouth sensation’.

According to the producer, its Noisy Nuts, Noisy Bean Chips, Noisy Corn and Noisy Chickpeas contain double the amount of flavouring as regular snacks (8g instead of 4g per pack). The 45g fully recyclable packs must also be shaken ‘loudly’ before opening to wake the flavour inside, which range from Piri Piri Mango to Avocado & Lime to Black Pepper & Berry, among others.

The flexitarian gluten-free snacks – which offer a good source of protein and fibre, along with vegan options – are “massively ontrend for 2021,”​ said Allen.

“Our snacks provide not only a delicious and satisfying snack, but also a sensory experience. Our snacks are developed to work on multiple levels for optimal mouth-feel and engaging all of the senses to deliver a truly unique snacking experience.

“We are proud to have such a great partner as Diverse Fine Food,”​ he added.

“We are unique in the industry, being very selective with our brands and having incredibly high standards,”​ said Diverse Fine Foods founder and director Nicki Stewart.

“We restrict our products per category, not wanting to over populate a catalogue with multiple brands. Noisy Snacks stood out with their extraordinarily memorable flavour palette, and for their unique brand experience which engages all of the senses.”

Noisy Snacks are also available online for an RRP of £1.29 per 45g bag, along with 12- or 24- pack taster kits for £12.00 and £20.00, respectively.

Related topics: Snacks, Manufacturers, Convenience, Health

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