Ulrick & Short was formed in 2000 by Andrew Ulrick & Adrian Short who saw a strong future in what was then a niche sector. Two decades later, the UK-headquartered company is a leader in the clean label sector, with a team of dedicated food technologists in the Netherlands and distribution networks across Europe and Asia.
To mark its 20th year of trading, Ulrick & Short has refreshed its branding to reflect its growth and core values.
The update includes a new colour scheme, a revitalised logo and a new strapline of ‘Knowledge. Service. Experience.’ to mirror the company’s values.
“Authenticity of service has been driven through the business, and giving our customers the best possible experience is entrenched in our culture,” said Short.
“Our team have an incredible depth and breadth of experience between them. We support customers in a very hands-on way, from kitchen concept through to factory production. This brand refresh re-emphasises these core beliefs.”
Extending support and appreciation
Ulrick & Short is also raising £20,000 for The Trussell Trust, which provides emergency food and support to people in crisis.
In a statement, the company said The Trussell Trust is the vital safety net for thousands, working to help support the physical and mental health of vulnerable people in the UK.
“Unfortunately, the need for such charities is as high as ever,” added Ulrick.
“We want to take this opportunity to thank our team, customers and suppliers who have generously helped us raise money so far. For anyone who wants to help us raise reach our goal, please donate on our just giving page.”
The gold standard
Ulrick & Short’s extensive range of clean label non-GM starches, flours, proteins and fibres helps producers to achieve:
- Increased shelf-life
- Simpler labelling
- Better flavour and texture
- Moisture retention
- Improved nutritional profiles
- Allergen free options
- Fibre and protein fortification
- Fat and Sugar reduction
- Egg Replacement
- Enhanced transparency and traceability
All of Ulrick & Short’s raw materials are processed by accredited partners. Rigorous procedures and audits are independently assessed each year against the NSF-CMi Due Diligence Standard. The company’s production facilities have also achieved the BRC’s Global Standard for Food Safety and ISO 22000.