In order to comply with official recommendations, bakers need to adapt their usual business model to still draw in consumers. One channel that has really been brought to the fore during the pandemic is online shopping, opening up a wealth of opportunities for the ‘high street baker’ and is set to remain post Covid-19.
To make the most of this trend, Puratos UK and Bakeronline are offering their support to bakeries interested in setting up a web shop, which can often be a complicated and time-consuming process.
One click away
Bakeronline is a tool that allows bakeries to create personalised web shops that give consumers an overview of the available products, clear product descriptions, as well as allergen information, and an easy-to-use ordering system. Customers can pay online and choose to have their order delivered or when to collect it.
A web shop also means customers can order 24/7, while online ordering makes it easier for bakeries to manage their orders and respond to demand.
What’s more, Puratos UK’s Bakeronline digital experts are helping bakeries create their web shops for free for a three month trial, with no purchasing obligations. No strings attached.
- Your own webpage in approximately 72 hours with your branding and imagery
- Up to 20 products listed online
- You control all the detail
- Easy payment online
- E-mail system enabling you to directly contact your customers
- Increased visibility online and help with SEO
- Three months free
- Insight that helps to plan production
- Delivery options
- Tips on how to promote the web shop online and instore
“During these uncertain times customers are looking for new ways to order and pay online and ultimately spend less time in store,” said Lee Burnside, sales director of Puratos UK.
“The Bakeronline system has been running throughout Europe for a number of years within various bakeries. Puratos are proud to be offering this service free of charge for three months from the launch of your web shop in order to support the industry – more than ever you can rely on us.”
A demonstration of what your site could look like can viewed here.
Bakeronline is currently available in UK, Belgium, France, Spain, The Netherlands and Germany, but Puratos and Bakeronline are extending their help to bakeries across the globe.
The pair are also sending out a shout out to bakeries in other countries to contact them to find a way forward.