‘Bimbo Contigo’ continues to outpour support for Mexicans affected by coronavirus

By Gill Hyslop

- Last updated on GMT

Grupo Bimbo is committed to helping Mexicans affected by the coronavirus outbreak. Pic: Grupo Bimbo
Grupo Bimbo is committed to helping Mexicans affected by the coronavirus outbreak. Pic: Grupo Bimbo

Related tags Grupo bimbo Mexico coronavirus Logistics Health

At the beginning of this unprecedented health crisis, Grupo Bimbo set up the ‘Bimbo Contigo’ (Bimbo With You) initiative to assist those affected by the pandemic, including a 270 million pesos (US$11.32m) pledge to support Mexico’s health sector and other initiatives.

The first Mexican company to be nominated one of the World’s Most Ethical Companies is donating more than 200 million pesos for various initiatives in Mexico, as well as supplying one million slices of bread and other goods to food banks to make up aid boxes for the most vulnerable communities.

It is also contributing 70 million pesos to strengthen Mexico’s health sector, including donations to the Mexican Foundation for Health, and the construction of a 854-bed Temporary COVID-19 Unit in Mexico City. It is also delivering more than 2.5 million lunch boxes to healthcare workers on the frontline.

To further support the country’s essential health services, Bimbo has made its logistical department – along with trucks and drivers – available to the IMSS Foundation for the transportation of medicines.

“We are greatly committed to Mexico and its people, not only by making our products available to everyone but also to perform pertinent and robust actions to face the current challenges in society,”​ said Javier González Franco, deputy director-general of Grupo Bimbo.

Essential customer connections

The largest baking company in the world is acutely aware that small businesses are important allies in getting its products to consumers and has tailored a programme just for that sector.

The programme – set up in partnership with the Pro Empleo Foundation – involves development training for small businesses to adopt once the contingency ends, along with various commercial incentives to strengthen the value offer they can give their customers.

Bimbo is also giving one million cloth masks to small businesses to continue working with preventive measures, and has made the commitment not to increase the prices of any of its products sold in Mexico while the crisis lasts.

To maintain timely supply and distribution during the crisis, the company has set up a 24/7 assistant link through its Connection Centre. The tool – which can be accessed by phone, email, chat and social networks – has been designed to solve any needs related to Grupo Bimbo.

Internal measures taken by the company include the care of their staff, having sent home around 5,000 people, but ensuring their salaries and employment are secure.

“Mexico counts and will always count with Grupo Bimbo; we were born here 75 years ago and we have always been by the side of Mexican families,”​ added Franco.

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