'Comfort Food Takes the Cake' and chocolate is top quarantine snack, trend report reveals

By Anthony Myers

- Last updated on GMT

'Comfort Food Takes the Cake' and chocolate is top quarantine snack with shoppers, a new study by Flavorchem reveals. Pic: GettyImages
'Comfort Food Takes the Cake' and chocolate is top quarantine snack with shoppers, a new study by Flavorchem reveals. Pic: GettyImages

Related tags Chocolate coronavirus

Flavorchem, a provider of ingredient and color solutions for the food industry, has released a report on quarantine snacking trends taking place in North America during the COVID-19 pandemic.

Quarantine snacking has seen wide variance in consumption between relishing in comfort food and enhanced diligence to healthier habits, the new report reveals.

Due to shelter-in-place orders, there is more 'at home' everything, including snacking – which has spiked as many consumers are eating more throughout the day instead of opting for traditional meals​,” said a spokesperson for the company.

Highlights of the full report on Quarantine Bakery and Snack Trends include:

• Functional Foods: The heightened health awareness over coronavirus has many consumers seeking decadent better-for-you snacks that still provide nutritional benefit. Plant-based alternatives, herbs and other functional ingredients with perceived health benefits are conventional snack aisle staples.

• Anxiety Baking: DIY consumers are alleviating stress by sharpening their baking skills during these unprecedented times. Yeast, an ingredient commonly used to make bread and other bakery products, saw sales surge by 647% in the week ending March 21, compared to the same week in 2019. Online searches for homemade bread recipes hit nearly 900,000 views with banana bread being a staple pandemic treat.

• Comfort Food Takes the Cake: As indulgent bakery sales continue to rise, 79% of consumers admit to purchasing more comfort food now than in previous months. Chocolate is still the top quarantine snack with 90% of shoppers purchasing some form of this treat in the past three months.

• Childhood Indulgences: Nostalgic flavors, like cinnamon roll and s'mores, are gaining traction as consumers recreate experiences they are not currently able to do. Backyard margaritas and homemade birthday cake creations will trend deep into summer.

• Flavor Combinations: Salty snacks featuring confectionery coatings have recently seen a strong level of popularity, with caramel corn and chocolate covered popcorn remaining traditional favorites.

About Flavorchem

Established in 1971, Flavorchem​ is a privately held business that creates flavor, ingredient and color solutions - including a wide selection of organic certified flavors and extracts - whose customers include first-class brands recognized throughout the world. It boasts a full-service operation with strategically located manufacturing facilities across the globe.

Related topics Retail & Shopper Insights

Related news

Show more