Swedish snack producer expands to Danish market
The Stockholm-based snack producer has been in dialogue with Salling Group A/S for the past six months.
Salling is a leading grocery retail chains in Denmark and owner of the Netto, Føtex, Bilka and Salling outlets, which together make up about 35 % of the total market.
“We are very proud to finally be able to launch our products in Denmark,” said Simon Petrén, CEO of Pändy Foods AB.
“The industry in which we operate has long lead times for this type of deeper market listings, and given that the products were launched at the end of last year, we have come a long way in a short time.”
Less fat, more protein
The first products to be launched are Pändy’s Sour Cream & Onion and Cheese & Onion lentil chips in partnership with Salessupport. According to the producer, the chips contain 50% less fat and 15% more protein than regular potato chips.
“Salling Group is a significant player, which represents a major step for us in establishing the entire Pändy’s product range in the Danish grocery trade,” added Petrén.
“We have now worked with Salessupport for just over a year to prepare and implement the launch. They also have additional companies in Sweden, Norway and Finland and we see a good opportunity here for deeper cooperation to accelerate the growth in these markets as well.”
Pändy has ambitions to launch the remaining two flavours of Pändy’s lentil chips to the retailer’s shelves later this year.
The innovative startup – founded in 2015 by three engineering students with a vision of creating healthier snacks – produces a range of ‘better-for-you’ snacks, including protein bars and a chocolate, which are distributed to over 20 markets around the world.
