At interpack, the company had planned to showcase its full range of processing solutions along the entire value chain. Sustainable innovations that help reduce waste, water, and energy usage in the bakery, chocolate, confectionery and roasting industries would have been presented to encourage visitors to contribute to a better future.
At the same time, Bühler wanted to showcase new solutions for food safety, healthy ingredients and higher efficiency.
Since the last interpack three years ago, Bühler has put immense efforts and investments into innovation to meet the growing requirements of the market with significantly higher energy-efficient solutions and less waste.
Now, the presentation – ‘Creating food sensations’ – will include digital showrooms, chats and webinars to inspire customers with end products like enrobed baked goods, wafers and biscuits.
From adversity comes strength
“The interpack 2020, like many tradeshows around the world, has been cancelled to keep people safe and mitigate the spread of the coronavirus. This cautionary decision is a positive step for the health and safety of our customers and employees,” said Germar Wacker, CEO of Bühler’s Consumer Foods business.
“The current challenges require us to explore new ways of reaching out and preparing for the future. In this case by running events digitally and discovering the potential of virtual events.”
Bühler is inviting customers who had planned to travel to Düsseldorf to join the company’s virtual booth, get inspired by new end-product compositions, meet Bühler experts and salespeople in chat rooms, or enter technical presentations online.
“There are so many challenges and opportunities in the consumer foods market today that deserve new solutions. We want to invite all our customers to explore these solutions in a completely new, virtual format, which also allows for individual discussion,” added Wacker.
“In every challenge is an opportunity. In a world of change, perhaps we will discover that virtual tradeshows offer efficient, impressive and modern platforms to communicate and exchange about the developments and the state-of-the art solutions for a prosperous future of the consumer food markets.”
Bühler is hosting its virtual showcase from May 11-15, 2020.