Mondelēz completes acquisition of Give & Go

By Anthony Myers

- Last updated on GMT

Mondelēz International has confirmed its buy-out of Give&Go. Pic: Give&Go
Mondelēz International has confirmed its buy-out of Give&Go. Pic: Give&Go

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Mondelēz International has confirmed it has completed its previously announced agreement to acquire a significant majority interest in Give & Go, North America’s leader in fully-finished sweet baked goods.

As with other recent acquisitions including Perfect Snacks and Tate’s Bake Shop, Mondelēz said it will operate Give & Go separately ‘in order to nurture its innovative and entrepreneurial spirit’.

Give & Go is also the owner of the famous two-bite brand of brownies and the Create-A-Treat brand, known for cookie and gingerbread house decorating kits.

Future of snacking

As we continue to establish foundations in fast-growing snacking adjacencies, this is an important acquisition for our company that supports our ambition to lead the future of snacking​,” said Glen Walter, executive vice president and president, North America for Mondelēz International. “We look forward to working with the Give & Go management team as they build on their leading position in the large and fast-growing in-store bakery channel​.”

Give & Go will benefit from access to Mondelēz’s consumer and channel insights, procurement, marketing and sales resources to expand the reach of its famous brands to more consumers. Give & Go’s senior leadership team will retain a minority interest in the company and continue to run the business from their existing headquarters.

This is a unique opportunity for Give & Go to join the Mondelēz International family and benefit from their capabilities to accelerate innovation, consumer engagement and strategic retail partnerships. We had a very successful partnership with THL and thank them for their support over the last three-and-a-half years​,” said Joel Flatt, president and CEO, Give & Go.

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