Hiper Pas Group partners with Granier to open a self-service bakery store

By Jenny Eagle contact

- Last updated on GMT

The Granier self-service concept store. Photo: Granier
The Granier self-service concept store. Photo: Granier

Related tags: Bakery, Concept, Spain

After the success of its first two bakery stores, Bakery Coffee Granier’s in Pas de la Casa and la Massana, Hiper Pas Group has opened a third Granier & Go, self-service concept in Andorra.

Located close to the ski slopes on Encamp Avenue in Pas de la Casa, the 120m2​ cafe sells a variety of breads, sweet and salty pastries, hot and cold drinks and readymeals.

Artisanal bakeries

With the opening of Granier & Go, there are now three Granier establishments in the Principality, the result of a partnership with the Spanish company that will lead to the opening of several more coffee shops and artisanal bakeries all over the country.

Dolors Godayol, assitant GM, Hiper Pas Group, told BakeryandSnacks, it is a family company with over 40 years of history specialising in the retail food sector.  

We maintain our company values by adapting to the present trends and looking towards the future. We are a customer-centric, meaning all our decisions are made based on the client​,” she said.  

What differentiates us from our competitors is the décor of our stores combining traditional and innovative concepts, the product range where some brands only supply exclusively to us, our price range and customer service.  

Customer demand

The world moves at a very fast pace and our customer demands do too, so we try to keep introducing new concepts, assortments and new ways to sell. One of our latest projects is the commercial alliance with Granier that will lead to the opening of several more coffee shops and artisanal bakeries in Spain​.” ​  

Granier005

Hiper Pas Group is an Andorran family business that has 22 stores: Mercacenter's purchasing centre, 13 supermarkets (JMM, La Cava, La Solana, Maximercat, Super Continent and Super Pas II, five Hiper Pas and two Eco) and seven specialised shops. 

Founded in 2010 by Juan Pedro Conde, Granier has more than 350 establishments throughout Spain. 

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