Low sodium disruptor to roll out onto North American snack sector

By Gill Hyslop contact

- Last updated on GMT

Pic: Salarius
Pic: Salarius

Related tags: Salarius, MicroSalt, low sodium

Salarius has signed an agreement with a leading natural foods distributor to launch its SaltMe! low-sodium snack line in North America.

SaltMe! all natural potato crisps are made with MicroSalt, the company’s proprietary salt.

Salarius developed the technology, which produces salt crystals that are approximately one hundred times smaller than typical table salt, delivering a powerful saltiness as the micro-grains dissolve in the mouth.

The ultra-small particle size also enhances product adhesion – meaning less falls off in transport – which reduces waste and provides enhanced flavour consistency.

The result is the snack contains approximately 50% less sodium.

According to Salarius, the low-sodium solution is the only one to deliver real salt flavour, because it is salt.

Available in four flavours – Original, Sour Cream & Onion, Barbecue and Cheddar & Sour Cream – the SaltMe! crisps are also non-GMO, kosher and gluten-free.

Important milestone

The agreement represents an important milestone for Salarius, enabling unprecedented reach of SaltMe! products into consumer outlets of every size in the US and Canada.

Purchase orders and shipping are expected in Q2 2020 to multiple distribution centres for all four flavours.

“We are very excited about on-boarding a leading food distributor, which we believe will enable us to build and maintain market traction for our new SaltMe! full flavour-low sodium snacks,”​ said Victor Hugo Manzanilla, CEO of Salarius.

Salarius is a portfolio company of Tekcapital, a UK investment firm that creates value from investing in university-developed intellectual properties. Oxford-headquartered Tekcapital owns a 91.7% stake of Salarius.

“We are very glad to see that Salarius has signed an agreement with one of the largest natural food distributors for its SaltMe! potato crisps,”​ said Dr Clifford Gross, executive chairman of Tekcapital.

“This is a terrific milestone for the Company and underscores our core belief that when you combine vibrant intellectual property with star-power management, exciting things can happen.”

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