Kayco taps into future kosher trends expanding its Passover range

By Jenny Eagle

- Last updated on GMT

Related tags kosher Desserts Trends

Manischewitz launches new flavours for its Passover macaroons range. Photo:  Manischewitz
Manischewitz launches new flavours for its Passover macaroons range. Photo: Manischewitz
Kayco, owner of kosher brand Manischewitz, is launching a Cold Brew Earl Grey macaroons and Cold Brew Coffee macaroons as a modern take on Passover’s iconic sweet dish.

The macaroons are made with beetroot horseradish (sweet, bold and sugar free) sold in mason jars, along with handmade Shmura matzo, which has a light texture.

100 SKUs


Harold Weiss, executive, Kayco, said throughout the year the New Jersey, US-based company keeps an eye on consumer trends to develop and launch products for the Passover Seder (dinner on the final day, April 16) holiday season.

We have built a portfolio that will help drive Passover sales for any retailer, with new innovations, products and expansions of traditional items in updated packaging, flavors and trending tastes​,” he said.

For Passover 2020 we have more than 100 SKU’s that will create a great consumer shopping experience​.”

Passover (Hebrew: פֶּסַח Pesach) commemorates the story of the Exodus, in which the ancient Israelites were freed from slavery in Egypt.

The festival begins on the 15th day of the month of Nisan in the Jewish calendar, which is in spring in the Northern Hemisphere, and is celebrated for seven or eight days. It is one of the most widely observed Jewish holidays.

The portfolio includes Absolutely Gluten Free Kosher for Passover (KFP) stacked potato chips in original, BBQ and onion & garlic from Italy, made with 100% olive oil.

Unflavored and flavored sparkling seltzer water made from mineral water.

Extra light olive oil from Andria-Trani, Italy, crushed tomatoes packed in gourmet bottles, and boxed tomato juice.

Heaven & Earth

As well as Manischewitz, Kayco distributes ​Haddar, Heaven & Earth & Tuscanini.

It supplies Beet & Carrot juice and Carrot & Pineapple juice from Heaven & Earth that has veggie blends made from 100% juice in single-serve boxes with straws and Haddar’s cake slims, soft bite cake crackers in sugar cookie and cinnamon crumb varieties.

Our kosher certification is right there on each and every Kosher for Passover product along-side other consumer demands, such as non-GMO, Vegan, Organic and/or Gluten Free​,” added Weiss.

Kayco is in constant motion, developing partnerships with multi-national companies, bringing quality brands and products to retailers and consumers from coast to coast for Passover and year-round​.”

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