The launch signifies the company’s commitment to premium quality, natural options in the frozen aisle, a market it claims, where clean-label offerings are non-existent.
Simple ingredients
Both products contain 100% ingredients that are free of artificial flavors, preservatives, oils and stabilizers.
“Scones and Sweet Rolls are our first foray outside of biscuits, in response to consumer demand surrounding our ready-to-bake biscuit dough,” said Ayeshah Abuelhiga, founder/CEO, Mason Dixie Foods.
“We crafted these two lines to offer a new option for consumers who care about delicious food with simple and real ingredients.
“Our expansion into new product categories not only fulfils an interest from buyers and retailers, but a desire to enhance the consumer experience of great food.”
Mason Dixie Scones are available in four versions - Cranberry Orange Scones, Blueberry Lemon Scones, Chocolate Chip Scones and Coffee Cake Scones. All contain real butter and fresh ingredients, sold in a package containing four individual ready-to-bake scones.
Mason Dixie Sweet Rolls are available in four versions - Cinnamon Rolls, Sticky Buns, Orange Rolls and Strawberry Cheesecake Rolls, all containing real butter, fresh dairy and natural ingredients, sold in a package containing four individual ready-to-bake rolls.
Ready-to-bake
"While developing these products the Mason Dixie Foods Innovation Team has sought out clean label ingredients, without sacrificing the consumer experience,” said Barbara Bufe Heidolph, VP Innovation and Quality, Mason Dixie Foods.
“Real ingredients are everywhere, but not every food manufacturer knows how to use them or is committed to using them.
“At Mason Dixie Foods we prioritize flavor first, followed by convenience and transparency. We want our products to be as good as the scratch made delight, with ingredients from the butter to fruit to baking powder that are real, honest and recognizable.”
Mason Dixie Foods was founded in 2014 by Abuelhiga, giving consumers a taste of homemade at an affordable price, making it the fastest-growing frozen baked goods brand in the US.
