The loaves come in multipacks of five and are individually wrapped, for an on-the-go snack available in Asda, Sainsburys, Morrisons, Aldi and Lidl from February 27.
Bethan Brown, marketing director, Soreen, said seasonal flavours are often sought after for the nostalgic, feel-good sentiments they provide, but there are also some delicious chocolatey treats that hold far better nutritional values than the usual options.
“In the lead up to the Easter break, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children,” she said.
“Our colourful packaging is perfectly fitting for Spring but offers families a tasty treat that comes in at under 100 calories per mini loaf (98kcal), comprises 50% less sugar and 67% less fat than the average Easter cake bar, as well as being a source of fibre.
“Soreen’s Spring Mini Loaves contain no reds in their nutritional traffic lights. We took the decision to feature the traffic light nutritionals on the front of our packs in 2017 to make it easier for parents to make healthier choices.”
New product developments and innovations have helped boost Soreen sales over the past five years, with its bakery in Trafford, Manchester preparing for a busy Easter this year.
“It’s a popular time of year, with retailers dedicating more space to Easter. As a result we’re consistently busier throughout the year and our aim is to tap into the latest trends to stay relevant, popular and ahead of the curve,” added Brown.
The Spring Mini Loaves are being sold until Easter weekend.
Soreen, maker of the Original Malt Loaf, has been continuously growing its snack range investing in R&D to meet growing demand.It recently launched Soreen Malt Loaf Bar - a healthy alternative to energy bars/drinks for adults; and Soreen Lunchbox Loaves.
It is also supporting Change4Life’s Good Choice campaign again in 2020. A campaign in England run by Public Health England (PHE).