The Lightly Sea Salted crisps are produced from specially grown red-fleshed Red Emmalie potatoes, and packed in pink packaging sporting the Charity’s logo and Lizzie’s story.
The Colchester-based producer is producing 36,000 bags of the exclusive charity pack, which will be sold through East of England Co-op and independent food stores nationwide.
Twenty pence from each pack sold will go to the Charity.
The rollout is close to the hearts of Fairfield Farm’s cofounders Robert and Laura Strathern, whose son, Angus, was in the same class as Lizzie at school.
Lizzie was diagnosed with Diffuse Midline Glioma (DIPG), an inoperable brain tumour of the brainstem, at the age on nine in February 2018. Following her diagnosis, she began raising money for The Brain Tumour Charity through bake sales.
Sadly, she died nine months later – a week before her 10th birthday – but her mother, Sally, has continued the fundraising. Lizzie’s Fund, to date, has raised over £260,000.
Lizzie, a passionate baker, also wrote a recipe book, entitled Keep Baking, which was published just days before she passed away.
DIPG affects around 25 children in the UK each year. The average life expectancy from diagnosis is around nine months.
Brain tumours are the biggest cancer killer of children, as well as the biggest cause of blindness in children – 62% of survivors are left with the life-altering, long-term disability. Lizzie’s Fund is targeted to support research into childhood brain tumours.
The Brain Tumour Charity is the world’s leading brain tumour charity and the largest dedicated funder of research into brain tumours globally.
Something really special
“Lizzie was such an inspiration … she was a huge fan of our crisps and we promised her parents we would do something to help raise money and awareness,” said Laura Strathern.
“We’ve been working on creating this special charity pack for some time, growing a small acreage of Red Emmalie potatoes to produce something really special.”
“We will be donating 20p from every pack sold and are hoping to raise over £7,000 from crisp sales. Media Vita, Box Wise and Reflex Packaging are also supporting the packs with donations.
“Overall, we hope that by raising more awareness of DIPG, people will pledge further donations to what is a really good cause.”
Fairfield Farm’s charity crisps are available at East of England Co-op and independent food stores nationwide for an RRP of £1.89-£2.25 per 150g bag.