The chicken range made with traditional dinner sage and onion stuffing, has been developed as a healthier snack, with 6.8g saturated fat, 17g fat and 324 calories in the 120g Jumbo Roll.
This is the second new product launch in Wall’s healthier range following its plant-based vegan rolls that launched four months ago and includes Wall's Chicken Jumbo Roll and a four-pack of Wall's Chicken Rolls with Sage & Onion.
The chicken products are part of the brand’s move towards a healthier snacking range, as it looks to provide on-the-go savoury pastries to appeal to the UK’s rising number of health-conscious consumers.
Michael Holton, brand manager, Wall’s Pastry, said there is currently a big gap in the market for chilled chicken pastry products and this product is lower in fat and packed full of flavour.
“Consumers deserve to have a leaner, more affordable alternative to a pork sausage roll, but they shouldn’t have to miss out on the classic sausage roll experience whether it’s for a quick dinner with the family, or an on-the-go treat,” he said.
“The chicken rolls are ideal for those wanting to reduce their red meat consumption and offer something a little different for consumers who are looking for a higher protein product.”
The chicken rolls have been developed by Addo Food Group and are made with 100% British chicken thigh, onion, garlic, nutmeg and a blend of fresh herbs including sage, parsley, rosemary and marjoram wrapped in a low-fat puff pastry.
Rebecca Bolt, head of innovation at Addo Food Group, which owns the license to Wall’s Pastry, said the recipes were developed to provide health-conscious consumers with a pastry roll that delivers first on taste, contains significantly less fat and meets the rising demand for alternative proteins.
“The taste experience is reminiscent of a traditional chicken dinner. The chicken thigh retains its taste and moisture, so the meat is succulent and tender, surrounded in a crispy, flaky pastry,” she added.
The 120g Chicken Jumbo Roll has 6.8g saturated fat, 17g fat, 324 calories per roll, and 13g protein, which is almost a quarter of the 55g recommended daily intake of protein for a man (23.64%) and almost 30% of a woman’s (28.8%).
One 50g snack roll contains 3.4g of saturated fat, 8.1g of fat and 145 calories, with 5.3g of protein.
“Following the rise of flexitarianism, it is clear the ever-growing trend towards alternative proteins is here to stay. Modern consumers are now increasingly more conscious of the health and environmental impact of their food,” added Bolt.