Podberry announces 2020 partnerships following growth in demand for healthy snacks

By Jenny Eagle contact

- Last updated on GMT

Podberry pea snack announces new listings. Photo: Podberry.
Podberry pea snack announces new listings. Photo: Podberry.

Related tags: peas, Snacks, Podberry

Podberry has announced a number of partnerships for 2020 thanks to a growth in demand for its freeze-dried pea snacks, both in the UK and the Middle East.

The first partnership, with supermarket chain Lulu, will see Podberry stocked on the shelves across the Middle East. The first pallet will be delivered, via the supermarket's UK hub in late January, with products reaching the Middle Eastern consumers soon after. 

The Bay Tree


The second partnership is with UK based distributor The Bay Tree, which will list Podberry from February this year.  

With a fleet based in Devon, distributing throughout the UK, The Bay Tree will allow easier access to Podberry for independent suppliers interested in stocking the product throughout the UK. 

It has also been included in January’s The Goodness Project’s deliveriessubscription box, which means more consumers will be introduced to the range. 

We learnt a lot in 2019 with the launch of Podberry and hope that 2020 offers us more exciting opportunities, which allow us to get our snack products to the consumer,​” said Geoff Bruce, director, Podberry.

Demonstrating the national, and global, growing demand for healthy snacks which don’t compromise on flavour, convenience or quality, the two deals with Lulu and The Bay Tree, as well as our inclusion within The Goodness Projects boxes, are a brilliant start to the year.​ 

We hope to secure more exciting deals over the next 12 months and we are working hard to ensure Podberry becomes common sight in shops, both big and small, here and overseas.​” 


Originally launched in 2019, Podberry secured a listing with Morrisons, UK, for its initial two flavours in August, followed by a second launch of two further flavours in September and a partnership with Officedrop. 

The freeze-dried snacks are made in Scotland and come in 20g single-serve packs and four flavours. Initially developed with help from experts in New Zealand, the fresh peas are harvested and frozen in under two and a half hours before undergoing a freeze-drying process prior to flavouring and packaging.  

Related topics: Ingredients, Snacks, Markets

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