Bundt cake specialist grows US bakery footprint

By Gill Hyslop contact

- Last updated on GMT

Nothing Bundt Cakes has grown its footprint in the San Diego market in the US. Pic: NBC
Nothing Bundt Cakes has grown its footprint in the San Diego market in the US. Pic: NBC

Related tags: Nothing Bundt Cakes, Levine Leichtman Capital Partners, San Diego Bakeries, franchise

Nothing Bundt Cakes (NBC) – a portfolio company of private equity firm Levine Leichtman Capital Partners (LLCP) – has expanded its corporate footprint with the acquisition of six San Diego Bakeries outlets.

NBC was founded in 1997 by Debbie Schwetz and Dena Tripp, specialising in Bundt Cakes in a variety of sizes and flavours. The company has grown into an operator of over 320 gourmet bakeries in the US and Canada, often named as a market leader in the local and national media.

The acquisitions will create more direct touchpoints for NBC and its customers, and are planned to eventually become the Las Vegas-based franchisor’s training base on the West Coast, serving as additional outlets for research & development and product innovation.

“We are thrilled to add these San Diego Bakeries to our company-owned portfolio that includes locations in Dallas, Texas and Baton Rouge, Louisiana,”​ said Kyle Smith, CEO of NBC.

“We believe that this acquisition provides us a great opportunity to improve our overall support to our bakery owners, while providing an extraordinary experience to our guests."

Next chapter of growth

Matthew Frankel, a partner at LLCP, added, “This acquisition demonstrates our continued support of the NBC investment.

“We remain focused on building value for the benefit of NBC’s bakery owners, guests, employees and investors.  We are excited to take part in the next chapter of growth for the San Diego Bakeries.”

LLCP is a middle-market private equity firm with a 35-year track record of managing over $10.7bn of capital, investing in over 80 portfolio companies across various targeted sectors, including franchising, professional services, education and engineering. The company has offices around the US, as well as in the UK, Denmark and the Netherlands.

Related topics: Cakes & Pastries, Markets

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