The BFree USA office is located in Buffalo Grove just outside Chicago, chosen to accommodate its team members’ extensive travel to both the east and west coasts, as well as the six-hour time difference with its headquarters in Dublin, allowing engagement with colleagues across the pond in real time.
The brand first launched in Dublin in 2011 and rolled out onto the US market four years later.
According to the company, the momentum of the rapidly growing gluten-free food industry and the brand’s overwhelming rise in popularity among Americans has compelled it to finally invest in a permanent presence stateside.
“We are really overjoyed with how the US has embraced our brand,” said Chloe Twomey, advertising and promotions manager of BFree Foods.
“The time felt right to open an office here where we could house our operations, supply chain, marketing and sales teams. We’re excited for what the future holds and all that we can accomplish now that we’re here.”
BFree produces an extensive range of free from products – including wraps, rolls, pitas, bread loaves and bagels – made from natural and premium ingredients. All its products are tailored for people who follow strict diets that are free from allergens, such as gluten, wheat, dairy, egg, nuts and soy. They are also vegan-friendly, low in fat, non-GMO and high in fibre.