PepsiCo’s shout out for snack innovators at the coalface of transformative trends

By Gill Hyslop

- Last updated on GMT

PepsiCo is calling on entry submissions for a coveted spot in its 2020 greenhouse programme. Pic: GettyImages/scyther5
PepsiCo is calling on entry submissions for a coveted spot in its 2020 greenhouse programme. Pic: GettyImages/scyther5

Related tags Pepsico greenhouse programme start-ups

PepsiCo is again calling on innovators to put forward their cutting-edge ideas that will change the way consumers eat and drink.

The snack giant’s second greenhouse programme in North America​ is on a mission to seek out 10 American or Canadian-based start-ups that integrate purpose into their offering.

The 2020 finalists will receive a 'no strings attached' $20,000 in funding and participate in a six-month programme designed to accelerate growth.

Each will be paired with a PepsiCo mentor, and the team will be challenged to demonstrate collaboration and measurable progress, with full access to PepsiCo's experience on product development, branding & marketing, sales & distribution, e-commerce, R&D, media relations and other disciplines.

The start-ups will also receive invaluable personalised mentorship from some of PepsiCo's leading brands, like Stacy’s and KeVita, to help address early-stage operations like strategic planning, corporate structuring and fundraising.

All 10 finalists will also be expected to participate in three events:

  • Greenhouse Accelerator kick-off event at PepsiCo's headquarters in Purchase, New York, on February 4, 2020
  • Mid-term event at PepsiCo's headquarters on April 25th, 2020
  • Graduation at Frito-Lay's headquarters in Plano, Texas, on July 15, 2020.

Looking for like-minded, mission-driven entrepreneurs

At the end of the programme, one start-up will be awarded an additional $100,000 in funding and the opportunity to partner with PepsiCo to further its growth.


PepsiCo initially launched its greenhouse programme in Europe in 2017​ and expanded it to North America last year. Collectively, the 10 participating companies in the inaugural North America class grew average revenues of 200% during the programme with new product launches, digital campaigns and customer acquisitions.

“Since its inception, the PepsiCo Greenhouse has been a great source of ideation, talent development and agility, while also providing an opportunity to collaborate with like-minded, mission-driven entrepreneurs as they develop and scale their innovative ideas that look to improve the way we shop and eat, offer new choices to consumers and solve the needs of our communities,”​ said Jim Andrew, PepsiCo EVP, corporate strategy and chief venturing officer.

Deadline for entry into the 2020 programme is January 6, 2020.

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