Mary Anne Ketelsen, majority owner and CEO of Mister Bee brand owner West Virginia Potato Chip Company, said the company will also donate 10% of the purchase price of the designated 5oz ‘Salute Our Veterans’ bags to the United Service Organisations (USO).
Lest we forget
“This is a day we remember the toil, of the blood and the battle on far distant soil. Lest we forget – lest our memories should fade, ’twas our boys that we lost, ’twas a high price they paid” – Greta Zwaan
The 11th hour of the 11th day of the 11th month is celebrated around the world to mark the anniversary of the end of World War 1 in 1918. Veteran’s Day is a tribute to all American veterans, both living and dead, who served in the US Armed Forces. Poppy Day (or Remembrance Day) in Britain is also a day of reflection – when people of all ages wear a poppy to remember the sacrifices made by others during times of war.
Mister Bee will produce 250,000 bags with the veteran design, which is estimated to raise as much as $50,000 for the USO.
The USO is a global non-profit founded in 1941 that assists veterans, military personnel and their families to transition from the military to civilian life.
“Veterans should be honoured every day and not just one day in November each year,” said Ketelsen.
“We are proud to announce this campaign to show our deep respect and appreciation for the women and men who have served our country.
“We are confident our loyal customers, as well as managers of outlets who sell our products, will enthusiastically support this initiative to show our commitment to caring for our veterans.”
West Virginia Potato Chip company was founded as Mister Bee Potato Chip Company in 1951 by Leo and Sara Klein in Parkersburg, West Virginia. The company remained with the Klein family until it was acquired by a group of investors in 2015 and renamed.
Mister Bee is certified as a ‘woman-owned business’ and designated as a HUBZone by the US Small Business Administration. The company has secured kosher certification and recently earned the Eurofins good manufacturing practices recognition.
In the past two years, the company has invested more than $2m in upgrading and computerising its West Virginia plant and is building a new warehouse on the site to improve its supply chain.