Friday fun

Fancy a baked bean or tomato soup cupcake? Heinz partners with London bakery to celebrate founder’s birthday

By Gill Hyslop

- Last updated on GMT

Heinz Beanz cupcake are all the rage in London, UK. Pic: Heinz/Hummingbird Bakery
Heinz Beanz cupcake are all the rage in London, UK. Pic: Heinz/Hummingbird Bakery

Related tags Heinz cupcakes The Hummingbird Bakery

Heinz commissioned The Hummingbird Bakery to make a range of cupcakes to celebrate the birthday of Heinz founder Henry J Heinz (October 14, 1844).

The ketchup and baked bean giant is marking its 150th​ year and, as cake does not feature among its ‘57 varieties,’ it teamed up with Hummingbird to produce a selection of cupcakes featuring its signature brands, including ketchup, beans, mayo, salad cream and tomato soup.

Heinz cupcakes main

The cakes are not only a coloured accordingly to reflect each product, Hummingbird has taken the brave step of actually including said ingredients.

Adds – not detracts – to the indulgence

According to the bakery, the addition of Heinz Tomato Ketchup to its red velvet cupcakes ‘makes sense because it is, of course, a fruit, so it adds its own irresistible sweetness to the sponge.’ This is countered with the tang of vinegar in the ketchup, which Hummingbird claims ‘helps create an airy and fluffy sponge.’

The pairing of strawberries and balsamic vinegar was the basis for the Heinz Salad Cream Cupcake.

Heinz Cream of Tomato Soup adds moisture and the tomato’s natural sugars to the sponge. Topped with a basil-scented cream cheese frosting.

Heinz [Seriously] Good Mayonnaise, along with a splash of buttermilk, makes the chocolate sponge ‘indulgently moist.’

Finally, the heartiness of the Heinz Beanz creates a ‘naturally golden-coloured carrot cake-like sponge.’ The bakery has even left the bean whole for texture.

The cupcakes are available from all six branches of The Hummingbird Bakery in London for an RRP of £3.35 ($6.00) each take away/£4.15 ($7.00) eat in.

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