Paying attention to the growing emphasis on functional snacking and current concerns surrounding packaging formats, Munchy Seeds has relaunched with an eye-catching and characterful brand identity, a host of tasty roasted seed mixes and has ditched its plastic pots in favour of resealable pouches and snack packs that use over 60% less plastic.
Health & flavour
Launched in 1999, Munchy Seeds in the UK wants to focus on repositioning its brand with health and flavour focused consumers who want to enjoy nutritious and delicious snacks as a part of their every day diet.
It has relaunched five flavors; Sweet Chilli, Mega Omega, Salted Caramel, Honey Roasted and Warm Cinnamon.
“Today the world of healthy snacking is more functional, complicated and worthy than ever, yet seeds remain synonymous with goodness, nutrition and health,” said Lucinda Clay, co-founder, Munchy Seeds.
“Snacking shouldn't be boring and it shouldn't be considered a diet supplement or a mini meal; snacking should be impulsive, enjoyable and fulfilling and bring you joy.
“Our seed mixes are functional and nutritious and packed with vitamins and minerals. They are tasty and full of flavour, making them the perfect impulse snack for health-conscious consumers. With our stand-out new branding and packaging formats, we aim to give customers health, choice and great taste snacks on the go.”
The roasted seed mixes are now available in 25g snack packs (RRP 79p), 125g sharing packs (RRP £2.99) and 450g mega packs (RRP £8.75).