AIPIA Summit

Pack-Smart can build campaigns for personalized & serialized products

By Jenny Eagle contact

- Last updated on GMT

Pack-Smart president and CEO Derek Dlugosh-Ostap spoke at the recent AIPIA Summit Americas offering insights for brand owners and manufacturers on how to manage packaging with personalized data using disruptive technologies.

It showcased its Delta-X suite of software applications at the show which, combined with manufacturer-deployable hardware, can create, embed, manage and connect personalized product and packaging data from production lines to consumers. 

One of its technologies, for example, its Inline Duplex Card Personalization and Affixing System manages card and carrier personalization (mag encoding, printing and labeling), affixing and secure packaging with reject- remake diverting and batching all in one pass, at speeds up to 30,000 products per hour.

Mondelēz Challenge

At the AIPIA (Active, Intelligent Packaging Industry Association) event the team took part in the Mondelēz Packaging Challenge where companies made a 4-minute pitch to promote their technologies. In this case Pack-Smart created a barcode on a pack of cookies which can be accessed via a mobile phone to track data and win a prize through customer engagement.

Our Delta X technology integrates with any manufacturing process and allows brands to build and commercialize campaigns for personalized and serialized products​,” said Dlugosh-Ostap.

Capture

Two main elements of the technology are traceability and data mining through the manufacturing process and focusing on consumer engagement​.”

He added, in today’s digital economy of personalized packaging, managing and keeping your customer’s data secure became increasingly important and complex. Leading brands use personalized packaging to collaborate with consumers, while maximizing product traceability and authentication.

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