Barbara’s launches nationwide search for kids who are doing good in their communities

By Gill Hyslop contact

- Last updated on GMT

Barbara's is on the search for America's exemplary youth who are making the world a better place. Pic: ©GettyImages/Rapid Eye
Barbara's is on the search for America's exemplary youth who are making the world a better place. Pic: ©GettyImages/Rapid Eye

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US good-for-you cereal and snack producer Barbara’s is scouring American to find the youths who are going the extra mile to help others.

The 2019 Barbara’s Believe in Better Contest builds on the company’s 2017 Kidtrepreneur Search Campaign, which spotlighted extraordinary kids who made the world a better place through their unique ideas and ventures.

The latest initiative will recognize outstanding children who are making a positive impact in their communities – be it a non-profit, charity, school or community project.

“Since conducting our Kidtrepreneur campaign in 2017, we have been blown away by the selfless endeavors of kids across the nation who are truly inspired to make a positive impact in the world,”​ said Michelle Gomez, director of marketing at Barbara’s.

“With Believe in Better, we want to recognize and applaud the work of the next generation and help further their passions and commitments to doing good in their communities.”

Calling for entries

Parents, teachers, family members or friends over the age of 18 are encouraged to nominate exemplary kids younger than 18 – along with an outline of their ‘do-good’ project – on Barbara’s Facebook page.

Submissions are open until July 10, 2019.

Five finalists will be selected and the public will be invited to vote for their favorites. Prizes will be awarded to each winner’s project based on the number of votes received.

Grand prize: $10,000

First runner-up: $1,500

Second runner-up: $1,000

Two Honorable Mentions: $500

Barbara’s was founded 17-year-old Barbara Jaffe who opened a small natural bakery in California in 1971, producing baked goods with whole grains and oats.

Today, the company sells a full line of wholesome Non-GMO project Verified cereal and snacks, including Puffins, Morning Oat Crunch, Spoonfuls, Snackimals and Cheese Puffs, in natural food and mainstream grocery stores across the US.

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