Snackex 2019

BakeryandSnack Chat Podcast: Everything you need to capitalize on the rise of snackification

By Gill Hyslop contact

- Last updated on GMT

Related tags: European Snacks Association, SNACKEX, Mintel, Alibaba, snackification, Trends, online retail

Sebastian Emig, director general of the European Snacks Association, outlines the upcoming Snackex – held every second year – that congregates the entire value savory snacks chain in one place.

This year’s show is the largest ever with over 175 exhibitors showcasing innovative technologies, products and services from the raw materials and ingredients, flavors, snack processing equipment and packaging machinery sectors.

The show will also feature the Knowledge Showfloor sessions that have been handpicked to arm attendees with valuable take home information to improve their businesses.

The conference – being held alongside the exhibition and workshops – delves into the ‘snackification’ trend that is currently the big buzzword.

According to Emig, the savory snacks sector has reach a crossroad in terms of this trend and snack makers are the catalysts that can make it flourish.

“We have speakers from various sectors that will explore the trend – for example, how to nurture it; how its developing in retail, where researchers see it going; how marketeers see it evolving on social media; and so forth – so snack manufacturers can position themselves at the helm of it,”​ said Emig.

Speakers include:

  • Steven van Belleghem, international keynote speaker, author, entrepreneur and, as Emig calls him, “the go-to guy about snackification.”
  • Manfredi Minutelli, European Food and Beverages category leader for Alibaba, who will dig into online retail.
  • David Jago, director of Innovation and Insight, who will root through today’s global trends and innovation, and give a “very important”​ insight into Generation Z and foods.

We chat to Emig to find out more.

Snackex 2019 is being held at the CCIB Conference Centre in Barcelona, Spain, on June 27 and 28.

Click here to register.

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