ADM boosts clean label portfolio with line of organic flours

By Gill Hyslop contact

- Last updated on GMT

Related tags: Adm, Organic, Clean label, Flour, milling, deforestation, Human rights

Archer Daniels Midland Company (ADM) has introduced two organic flours to its complementary range of organic and grain-based products, to enable customers meet increasing consumer demand for clean label products.

The new offerings include an organic premium bread flour – which has a higher protein content and gluten strength for producing breads, bagels and pizza – and an organic all-purpose flour that works for a variety of applications from baked goods to snacks.

The company will also be launching additional organic milled products soon, including organic gluten and starch, organic whole wheat and pastry flours.

Consumer push for clean

“Consumers continue to push our customers for clean label products, so part of that push also includes the demand for organic,”​ Tess Brensing, R&D and technical products manager at ADM, told BakeryandSnacks.

“We’ve had increased requests from across our customer base for organic flours, especially organic flour with more consistent performance. The way that we are able to do that is [by drawing] on our network to source the best quality available from the region close to our mill where we are producing the flour.”

Brensing told this site the organic wheat is sourced from the central northern plains of the US and milled at ADM’s USDA organic-certified facility in Lincoln, Nebraska.

She added the two new offerings are ‘a good mix’ with ADM’s current range of organic and grain-based products, including ancient grains, beans, seeds, colors and flavors.

“ADM’s line of organic flours offers bakers and snack producers a consistent option for producing products that consumers will love and feel good about eating,”​ said Brensing.

“We’re excited to bring our customers some of the most reliable organic flours on the market,” added Kevin Like, vice president, commercial and sales for ADM Milling.

“With this new line, developers can now more easily deliver consistent taste and texture in their baked products and meet the growing organic packaged foods demand driven by label-conscious consumers.”

Sustainability commitments

ADM is one of the world’s largest agricultural processors and food ingredient providers, with a value chain that includes approximately 450 crop procurement locations around the globe.

“ADM procures agricultural commodities from around the world, including regions that may be at risk from deforestation and human rights violations,”​ said Brensing.

“To help protect the forest and the people in these affected areas, ADM has implemented a No-Deforestation, No Peat, No Exploitation (No DPE) Policy and Respect for Human Rights Policy.

“Our goal is to ensure the protection of important natural ecosystems while leveraging our role as a major merchandiser of sustainable crops with a traceable supply chain.”

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